How We Grew The Pink Moon's Website's Monthly Revenues From Ads From ₹16L/m to over ₹50L/m While Maintaining RoAS of 5
The Pink Moon partnered with 11x Marketing for digital advertising across Facebook, Instagram and Google.
Services
Digital Advertising
Platforms
Instagram Ads, Facebook Ads, Google Ads
Result 1
Result 2
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Project Overview
The Pink Moon is a pioneering plus-size fashion brand that acts as a beacon of diversity and empowerment in an industry often criticised for narrow beauty standards. As a brand founded by women, for women, The Pink Moon redefines fashion by promoting inclusivity, and encouraging Indian women to embrace curves and promote self-love.
The Pink Moon approached 11x Marketing to address the following:
- Scale performance marketing while maintaining a consistently high ROAS
- Persuade the niche audience to embrace their clothing choices with confidence.
How We Did It
Immediate Value via Robust Audit Processes
We were able to raise the RoAS from 3.43 to 4.84 within the first 30 days, thanks to our 104-step audit guide which is built on a decade long experience of digital advertising. All this while also increasing the scale of spends by over 20%, and revenues by over 60%.
Scale Up with Performance Marketing Expertise
With our in-house scaling experts, over the next 6 months, we scaled campaigns to generate 2 times the revenue while maintaining the RoAS at 5 or above. We worked closely with the client’s team to churn out creatives and videos that connected with the brand.
Got the Audience Hooked by Creatives & Videos that Just ‘Clicked’
We are not saying this metaphorically. The target audience couldn’t help but click on The Pink Moon ads, we saw an average CTR of over 4%. One of the highest seen across industries, and that while scaling revenues to multiple Cr. This was possible through a thorough research of hundreds of creatives by domestic & international competitors, to arrive at asset ideas that had the best chance of performance.\
Consistent Performance Through & Through
Almost a year, and we still clock an average RoAS of 5, while growing monthly revenues to over ₹50L.
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Results
By partnering with 11x Marketing The Pink Moon increased their monthly revenue from ads to 339%, while also increasing RoAS by 30%.
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