Ivy Homes
October 2024

How 11x Team helped Ivy Homes Increase Lead-to-Property-Visit Ratio by 51%, with Lead Activation Strategy for WhatsApp & Email

11x Marketing's tailored WhatsApp and email flows effectively bridged the gap from lead generation to on-site visits, helping Ivy Homes convert more leads with higher ROI.

Service

Strategy and Content for Automated Communication

Channels

WhatsApp and Emails, via CRM Integrations

Increase in Site Visits from Leads Generated

51%
More Site Visits from the existing leads' pipeline

Lift in Qualification Rate of Leads

42%
More Qualified Leads from the existing leads' pipeline

Project Overview

Background

Ivy Homes, a leading real estate brand in the business of selling and buying ready-to-move apartments in Bangalore, aimed to convert more leads into property visits—an essential step towards final sales. With an abundance of generated leads, Ivy Homes sought a solution to improve engagement, qualification, and movement of leads efficiently through the sales funnel.

Objectives

  • Increase property visits
  • Build trust and credibility
  • Increase RoI of marketing activities

Approach

We implemented a dual-channel communication strategy using automated WhatsApp and email flows to engage leads and build trust, tailored to address buyer needs and concerns at every stage.

  1. Trigger-Based Automation on WhatsApp and Emails
    We designed a dynamic, real-time communication flow on WhatsApp & emails to respond directly to each lead’s actions and inquiries:
    • Engagement Triggers: Automated follow-ups based on buyer activity, such as property inquiries or visit scheduling.
    • Personalized Recommendations: Property suggestions aligned with individual browsing behavior.
    • Visit Reminders: Timely nudges for those who showed interest but hadn’t yet scheduled a visit.
  2. Email Sequence to Build Credibility
    In parallel, we crafted an email series to strengthen Ivy Homes’ brand credibility and address potential buyer hesitations:
    • Market Insights ("Why Buy Now?"): Content around current market trends and the benefits of resale properties.
    • Client Testimonials & Press Features: Sharing real buyer stories and media mentions to reinforce trust.
    • Brand Trust Messaging: Emphasizing Ivy Homes’ transparent processes and quality assessments
    • Past Press Coverages
      and more.

By directly integrating this strategy with Ivy Homes’ CRM, the solution was plug-and-play, requiring minimal effort to maintain and track, while allowing Ivy Homes to monitor each lead’s journey in real-time.

Results

The automated WhatsApp and email strategy significantly boosted lead engagement and conversions:

  • 51% Increase in Property Visits: The flows drove a major improvement in the number of leads converting to property visits.
  • Enhanced Lead Qualification: More efficient movement of high-intent leads through the sales funnel.
  • Stronger Brand Credibility: The email sequence effectively established Ivy Homes as a reliable option, directly addressing buyer hesitations.

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